Today is a big day for our industry. Up until now it has been a lot of talk.  But today we start to take some action.

I am launching a new website along with a 4 point pledge.

The 4 Point Pledge is a promise of openness and transparency which is sure to make Zillow and StreetEasy blush.  This pledge will be the foundation of our new real estate website.  (Spoiler Alert: The last point in the pledge is to NEVER SELL OUR COMPANY TO ZILLOW OR STREETEASY 

And I need your help.

If each of you shares the pledge with up to 5 of your friends, we can broadcast this message of transparency to EVERYBODY. (Click any of the links above to view the pledge and share it.)

By sharing, and therefore supporting the movement for transparency, you will get first access to our new website (below) which is launching in beta in a few weeks.  (This is really important because I want to include as much of your feedback as possible into the final product! )

Why is this pledge so important?
The last thing we as an industry want to do is to put all of our trust in a new listings platform (mine or another) just to have that new website turn deceptive and greedy, right? Or worse, by selling to Zillow!

This 4 point pledge guarantees this will never happen.

And I welcome all of my competitors to endorse it!

The Name Of The New Website
Well, over the last year as most of you know I have been expressing outrage through this blog (flowfreely) as well as my Instagram posts at the astounding deception and greed shown by StreetEasy and Zillow.  Instead we need honesty, transparency, and openness.

Put another way, as I stated throughout the last year, a real estate marketplace should “flow freely”.

That’s why the name of our new real estate marketplace will simply be….

This name will be a constant reminder that our primary mission is to honor the integrity of the real estate marketplace first.  Everything else – including making money – comes second.  

Please share the 4 point pledge.  You can access and share the 4 point pledge at When you share the pledge, we will put you on the list to get the first access to frēlē’s beta version launching soon.

Together, let’s restore transparency to New York City Real Estate!

Phil Horigan
Dedicated NYC Real Estate Agent for 14 Years
Founder, frēlē &

 Let’s Bring Transparency Back!


Philip Horigan is the founder of - a leading marketplace for rentals in NYC, founded in 2013. He launched Frēlē - a more comprehensive NYC rental marketplace - in May 2018 with a 4 point pledge ( Phil has been a New York City real estate agent for 14 years working for some of the top firms in the city. He became an independent broker in early 2017 so that he can focus more on his entrepreneurial endeavors. Phil believes strongly in building businesses in an ethical and transparent way.

Comments are closed.