Let’s bring transparency back to New York City real estate.  While some may joke that “transparency” never existed in NYC real estate, the truth is that technology and innovation have been making things more transparent.

But that all changed in 2017. Real Estate in NYC has become less transparent. This is because of some disastrous and unethical business decisions made in 2017 by the near monopoly StreetEasy (owned by  Zillow).

While agents and landlords are well aware of what is going on, one of the purposes of this blog (www.flowfreely.com)  is to make sure consumers are up to speed as well.

After all, consumers are not involved in the real estate markets every day.  So we have to make sure that these huge greedy billion dollar corporations  – who have already demonstrated their intention to push profits over ethics – don’t take advantage of consumers (nor agents for that matter).

We need a platform that ensures consumers and agents will never be taken advantage of again, promising a free flowing real estate experience.  Consumers and agents deserve this.

This is just the beginning.  I won’t stop until we have a NYC real estate marketplace that flows freely; one that all consumers, landlords, and agents can be proud of.

If you want to stay updated and see more video episodes and blogs, please follow me on instagram, twitter, and subscribe to this blog, flowfreely.com 


Phil Horigan

p.s. If you want to see the 8 letters I sent to real estate agents about this over the last year, I re-posted them on this blog for your reading pleasure.  Look for the “older posts” or “prev post” link below.

p.s.s. Here is the text of the video:

“Look, everyone knows it is not easy to buy or rent an apartment in New York City. The process is a pain in the “a**”.  But the internet was making things easier, and the process was getting more transparent. Until last year. You know why? Hold that thought.  This is a river.  It’s the Hudson River. And even on the coldest day of the year, notice how it’s flowing freely, no hidden obstacles, no obstructions. We can jump in there right now if we wanted to.  For free! This free flowing transparency is where New York City real estate was heading.  It was slow.  But we were heading there. But this all changed last year, when market leader StreetEasy, a near monopoly owner by Zillow, decided to take consumers and broker for granted in a big, big way.  If you have any doubt, check this out.  Last year people were so upset by their antics, that they pulled half of the apartments off of StreetEasy’s website.  So, we’ll have a lot more to say about this in 2018. For now, follow me for updates on my new blog at Flowfreely.com as well as follow me on instagram and twitter. “


Philip Horigan is the founder of Leasebreak.com - a leading marketplace for rentals in NYC, founded in 2013. He launched Frēlē - a more comprehensive NYC rental marketplace - in May 2018 with a 4 point pledge (www.frele.com/pledge). Phil has been a New York City real estate agent for 14 years working for some of the top firms in the city. He became an independent broker in early 2017 so that he can focus more on his entrepreneurial endeavors. Phil believes strongly in building businesses in an ethical and transparent way.

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