Dear Real Estate Agents,

I recently created one minute “real estate advice” videos with many of you (below).  You will probably recognize many of your colleagues.  Please keep reading after the list of videos below, as I explain some of my thinking as to where I am going with all of this.  So that you don’t miss any videos of your colleagues, please click here to subscribe to the YouTube channel and you can click the little alarm bell (next to the subscribe button) so that you will be notified as new videos are uploaded.
Videos I Filmed with Agents (1 Min Each)

TIP #7: When should you get your security deposit back?
(With Stephen Fitch from DOUGLAS ELLIMAN)

TIP #8: Which is the best direction to face in NYC?
(With Susan Rosenberg Jones from BROWN HARRIS STEVENS) 

TIP #10: Can I change the language in my lease?
(With Marc Blum from CITI HABITATS).

TIP #11: Will my landlord accept my pet? 
(With Robert Herskovitz from THE CORCORAN GROUP)

TIP #12: How will my landlord prep my apartment?
(With Caroline Bass from THE CORCORAN GROUP)

TIP #14: Is it legal to rent out your apartment for a few days?
(With Lidia Lander from LANDER REAL ESTATE) 

THE STRATEGY 
Frēlē & Leasebreak COLLABORATE with BROKERS

Consumers, agents, and landlords need free, transparent, and unfettered access to real estate sales and rental listings, always and forever.  Real estate sales and rental listings as well as leads associated with those listings should be protected and kept “pure”.  They should never be manipulated.

Put another way: A real estate marketplace needs to flow “freely” (frēlē)

But a successful real estate marketplace needs to be more than just that.  As a long time NYC broker myself,  I believe strongly that the value real estate agents can contribute to the real estate process is vastly underutilized.

Like the videos above, I will be introducing more innovative collaborative features over the coming months in conjunction with my real estate websites Frēlē and Leasebreak which will allow brokers to showcase their expertise and advertise their services.  This will be free.

If you want to be notified as these free collaborative opportunities become available, just click here (Collaborative Agent Network) and pop in your email address.

To remind you, Frēlē (launched 2018) is focused on one year rentals.  Leasebreak.com (since 2013) is the #1 NYC website for leasebreaks and short term rentals (and “shares” too!).  (And as many of you know, Leasebreak also gets traffic on one year rentals as well)

Here are some other ways Frēlē and Leasebreak are helping agents do more business.

Some Ways Frēlē and Leasebreak are Currently Helping Brokers: 

Leasebreak is #1 in NYC for short term rentals and leasebreaks
Leasebreak is the #1 free website to search and post short term rentals and leasebreaks (Rooms too!)  Search on behalf of your clients or just send your clients to the site.  Whatever works best for you.

We developed the best program to get rental exclusives
We have a very unique way to help you get rental exclusives and work with renters through our Special Lead Program.  We now have over 500 agents signed up.  If you are interested you can get a free lead by clicking here and scrolling down.

Post your expert commentary on Frēle. Get free buyer and renter leads.
We developed a page on Frēlē which will be a running commentary from you – the experts – on current market conditions.  Over time, buyers, sellers, and renters will reach out directly to you (for free!).  We just launched this but you can get a sense of it here. Just reply to this email with some commentary on the rental and/or sales market and I will include you in it with your contact information.  Yes, this is totally free.

The fun is just getting started.  And with your help, and with our absolute pledge of always being free and transparent (www.frele.com/pledge) we can bring integrity back to New York City Real Estate, one listing at a time!

Phil Horigan
Founder,
Leasebreak: We are #1 in shorter term rentals but have everything
Frēlē: A just launched honest and free real estate marketplace

Author

Philip Horigan is the founder of Leasebreak.com - a leading marketplace for rentals in NYC, founded in 2013. He launched Frēlē - a more comprehensive NYC rental marketplace - in May 2018 with a 4 point pledge (www.frele.com/pledge). Phil has been a New York City real estate agent for 14 years working for some of the top firms in the city. He became an independent broker in early 2017 so that he can focus more on his entrepreneurial endeavors. Phil believes strongly in building businesses in an ethical and transparent way.

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