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Dear fellow real estate agents,
You may not be aware of this because it has not been reported, but just to let you know:
Last month the New York Times eliminated their real estate listings portal!
This means you will no longer find your listings in the New York Times.
This is truly the end of an era. Sort of sad. The New York Times was the dominant platform for listing your apartments for about a 10-year period before StreetEasy started to replace them over the last 10 years.
Interestingly, the New York Times listings portal was so desperate to regain its former glory, that in 2017 they joined forces with REBNY. But to no avail! Here is the article about this in Curbed from 2017.
BUT HERE IS THE IRONY! Do you know what caused the downfall of the New York Times listings portal?
Greed! The New York Times charged high listing fees while at the time StreetEasy was FREE!
How the tables have turned! Now StreetEasy is the greedy incumbent charging high listings fees, it’s worse: StreetEasy is also buying up competitors and forsaking transparency, all in the name of profits, profits, profits.
Fear not. History will repeat itself. Other competitors will come in and take market share. But it will take time.
Three More Important Things:
1: Want to be a panelist? I am starting a weekly real estate panel discussion with top real estate agents on the new app Clubhouse. The first one is this Thursday 2/4 at 11am. Anyone can listen in, ask a question, or contribute to the discussion! Please email me if you would like to be a panelist in the future. Follow me on Clubhouse @philiphorigan to get a notification about the event.
2: I am working on a new idea that will really help brokers (for free) as part of my new listings platform Frele.com. However, agent spots will be limited. For updates about what I am working on so you can jump on it first, please text “Frele” to 917-540-8825.
3: For those agents looking for rental exclusives or renter clients, get a free lead here: Get a Free Lead to Leasebreak’s Agent Lead Program.
I strongly believe in collaboration, transparency, and adding value.
Please join me. Together we can make a difference! Text “Frele” to 917-540-8825 to be part of the future! |
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